Whose Brand Is It Anyway?

Something that has been on my mind for a while now is this idea of leveled or tiered brands. And also, the ability to buy and sell brands. Of course, brands are ever-evolving. They’ll go through many changes over the course of their lifespans (if they are to be successful). Sometimes though, these changes areContinue reading “Whose Brand Is It Anyway?”

Following Some of Advertising’s Finer Lines

As discussed in this previously posted article, “there are careful lines that must be walked to maintain your brand’s integrity,” when planning and executing advertising efforts. Some are very bold, and easy to stay on the right side of (this is often what makes it so egregious when they’re crossed). Some are very fine, orContinue reading “Following Some of Advertising’s Finer Lines”

Advertising, Branding, Communication: What’s the Difference?

There are a few intricate differences that, for some reason, drive industry professionals to break ours up into, well, more industries. However, outside of the community—we all usually end up being relegated to the marketing department. It’s okay. People who haven’t spent years diving deep into our world can’t be expected to fully understand. So,Continue reading “Advertising, Branding, Communication: What’s the Difference?”