We all know about them, and for the most part: now love Instagram stories. Believe it or not, they came out four years ago. And have since become a staple on the social network. They tend to function as a more casual platform than your main feed, and can even serve more impressions in theirContinue reading “Instagram Stories: Strategy Deep Dive”
Category Archives: Ideas
How to Encourage Social Sharing
Social media is an extremely effective tool for growing your brand. It is important to develop and maintain a consistent presence through your own accounts, but effective social media strategy doesn’t end there. In order to grow, you’ll need to reach new audiences. You can pay for social media advertising, or you could get yourContinue reading “How to Encourage Social Sharing”
Avoiding the App Avalanche
While I’ve previously suggested the development of an app, we’re going to reiterate this suggestion with the additional clause of: only if it truly adds value. To your brand, to your products or services, and most importantly—to your consumer’s home screen. If you’re anything like me, you can be pretty picky about the apps youContinue reading “Avoiding the App Avalanche”
Remote Creativity: Can It Be Successful?
Technology has, does, and will continue to develop new opportunities and potential in all aspects of our lives. Personal and professional pursuits benefit from the continued conception and perfection of new tools and processes for getting things done. Recently, we’ve been forced to further embrace the technological landscape around us. Thankfully, as we’re all prettyContinue reading “Remote Creativity: Can It Be Successful?”
Should Hiring Practices Be on Marketing’s Radar?
We’ve previously discussed the ways in which employee relations, at every level, should be an important part of any organization’s marketing mix. And so, it makes sense that a business’s hiring practices should be as well. You should think of potential employees, not only also as potential customers, but as well-networked individuals. Consider their abilityContinue reading “Should Hiring Practices Be on Marketing’s Radar?”
Podcast Promotions, Considered
One thing the world will never have a shortage of? Podcasts. While not every one will necessarily be an effective advertising avenue for you, there’s got to be at least one worth considering. And, there are a variety of ways in which your brand could get involved with creators of such content. Unlike radio ads,Continue reading “Podcast Promotions, Considered”
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
What Can You GIVE Your Audience?
One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”
Creating Physical Experiences for Digital DTC Brands
If your brand exists almost exclusively online, there is value in spending time, effort, and money to develop ways for your consumer to have physical experiences with your brand. Besides simply a purchase. We’re talking about you, digital direct-to-consumer (DTC) brands. No matter the quality of your marketing, some people crave the ability to touch/feel/experienceContinue reading “Creating Physical Experiences for Digital DTC Brands”
Should I Enforce a Uniform, or Dress Code?
It might not seem like a marketing problem, but we’ve previously discussed the ways in which your retail/customer facing staff can (and should) be considered marketing collateral. More than just that, but remember their power to influence customers—in real time. While not always a make or break, the ways in which your employees present themselvesContinue reading “Should I Enforce a Uniform, or Dress Code?”