integrated marketing communication – Ethan Olkovikas, Creative.

What Can You GIVE Your Audience?

One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”

Advertising, Branding, Communication: What’s the Difference?

There are a few intricate differences that, for some reason, drive industry professionals to break ours up into, well, more industries. However, outside of the community—we all usually end up being relegated to the marketing department. It’s okay. People who haven’t spent years diving deep into our world can’t be expected to fully understand. So,Continue reading “Advertising, Branding, Communication: What’s the Difference?”