Blog

Creative Conversations

This space is meant to serve as a place for me to share my thoughts on relevant industry happenings, best practices, interesting ideas, and concepts—as well as for discussing them. Please share comments on posts to keep the conversation going!

Avoiding the App Avalanche

While I’ve previously suggested the development of an app, we’re going to reiterate this suggestion with the additional clause of: only if it truly adds value. To your brand, to your products or services, and most importantly—to your consumer’s home screen. If you’re anything like me, you can be pretty picky about the apps youContinue reading “Avoiding the App Avalanche”

Remote Creativity: Can It Be Successful?

Technology has, does, and will continue to develop new opportunities and potential in all aspects of our lives. Personal and professional pursuits benefit from the continued conception and perfection of new tools and processes for getting things done. Recently, we’ve been forced to further embrace the technological landscape around us. Thankfully, as we’re all prettyContinue reading “Remote Creativity: Can It Be Successful?”

Should Hiring Practices Be on Marketing’s Radar?

We’ve previously discussed the ways in which employee relations, at every level, should be an important part of any organization’s marketing mix. And so, it makes sense that a business’s hiring practices should be as well. You should think of potential employees, not only also as potential customers, but as well-networked individuals. Consider their abilityContinue reading “Should Hiring Practices Be on Marketing’s Radar?”

Creating Physical Experiences for Digital DTC Brands

If your brand exists almost exclusively online, there is value in spending time, effort, and money to develop ways for your consumer to have physical experiences with your brand. Besides simply a purchase. We’re talking about you, digital direct-to-consumer (DTC) brands. No matter the quality of your marketing, some people crave the ability to touch/feel/experienceContinue reading “Creating Physical Experiences for Digital DTC Brands”

Should I Enforce a Uniform, or Dress Code?

It might not seem like a marketing problem, but we’ve previously discussed the ways in which your retail/customer facing staff can (and should) be considered marketing collateral. More than just that, but remember their power to influence customers—in real time. While not always a make or break, the ways in which your employees present themselvesContinue reading “Should I Enforce a Uniform, or Dress Code?”

The Power of the Influencer

Everybody is an influencer these days. We all have our own networks, of ranging sizes, that may look to us for inspiration; recommendations; information; and/or entertainment. Brands have recognized the power of those with particularly large, niche followings. And, as they’ve capitalized there, have also found value in the “micro-influencer.” Below, we’ll discuss a rangeContinue reading “The Power of the Influencer”

Leave an Imprint, with Print

Print advertising is a traditional medium that usually comes with a high price tag, and high risk. When implemented effectively, these efforts can be worth the investment. Below, explore some suggestions that can help optimize your efforts in print. Go Big, or Go Home If you’re spending the money on print advertising, don’t purchase theContinue reading “Leave an Imprint, with Print”

Expand-a-Brand

You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”

Employing Efficient & Effective E-Mail Efforts

Marketing efforts via e-mail have a mixed reputation, mixed reviews, and mixed function. There are many different reasons why, and ways to deploy e-mail marketing efforts. You can use automated e-mails to seek reviews and feedback; create campaigns that promote an upcoming sale, exclusive offer; anything. No matter the goal you are trying to achieve,Continue reading “Employing Efficient & Effective E-Mail Efforts”

Your Consumers Are Talking. Are You Listening?

While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”

Look at Your Social With Different Lenses

So, we all know by now that if you aren’t on social media—you’re missing out on massive audiences, free promotion, and immense brand building power. However, with everyone embracing this concept, it can be challenging to stand out. Consistent, well-curated social media accounts are important. But today, they’re the bare minimum. The potential here isContinue reading “Look at Your Social With Different Lenses”

Finding Your Brand’s Voice: Copywriting and Message Planning

Everybody has one. And every brand has one, too. While not necessary that it always be auditory, this voice may still be described as smoky and gravelly, or loud and proud. Even shrill (if that’s what you’re going for). Your brand’s voice should feel and sound natural. Never forced. The most important thing about aContinue reading “Finding Your Brand’s Voice: Copywriting and Message Planning”

Whose Brand Is It Anyway?

Something that has been on my mind for a while now is this idea of leveled or tiered brands. And also, the ability to buy and sell brands. Of course, brands are ever-evolving. They’ll go through many changes over the course of their lifespans (if they are to be successful). Sometimes though, these changes areContinue reading “Whose Brand Is It Anyway?”

Advertising, Branding, Communication: What’s the Difference?

There are a few intricate differences that, for some reason, drive industry professionals to break ours up into, well, more industries. However, outside of the community—we all usually end up being relegated to the marketing department. It’s okay. People who haven’t spent years diving deep into our world can’t be expected to fully understand. So,Continue reading “Advertising, Branding, Communication: What’s the Difference?”

Subscribe?

Be one of the first to read my thoughts, opinions, tips, and tricks.

%d bloggers like this: