The importance you place on each aspect of the marketing mix depends on your brand, your consumer, and your environment. So does the extent of which these tips apply to you. Below, find the ten ideas I believe to be, generally, the most important for brands right now. In no particular order. 1. High RatioContinue reading “Top Ten Tips (for Your Brand)”
Tag Archives: brands
Whose Brand Is It Anyway?
Something that has been on my mind for a while now is this idea of leveled or tiered brands. And also, the ability to buy and sell brands. Of course, brands are ever-evolving. They’ll go through many changes over the course of their lifespans (if they are to be successful). Sometimes though, these changes areContinue reading “Whose Brand Is It Anyway?”