You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”
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Brand Photography: to Capture or Collect?
One of the most important assets a marketing department has, is photography. A ton of it. Make the effort to acquire a range of diverse, high-quality images that capture your brand’s identity in various ways, to various levels. You want to ensure you have plenty of different content, to keep your feed entertaining and interesting—notContinue reading “Brand Photography: to Capture or Collect?”
Finding Inspiration in the Day-to-Day
As a creative individual, I am thoroughly aware of the potential to lack inspiration. It can be really hard to avoid this kind of creative funk when you feel it coming on. No matter how aggravating it is once set in. Even in the most stimulating of positions, the presence and perception of monotony canContinue reading “Finding Inspiration in the Day-to-Day”
Managing Expectations: Marketing Edition
Managing your expectations can be an important skill in any aspect of your personal, or professional life. It is important to set your sights high, but also to keep your expectations grounded in reality. The loftier the goal, the better. I maintain a few of these myself. However, you must be able to accept theContinue reading “Managing Expectations: Marketing Edition”