We all know about them, and for the most part: now love Instagram stories. Believe it or not, they came out four years ago. And have since become a staple on the social network. They tend to function as a more casual platform than your main feed, and can even serve more impressions in theirContinue reading “Instagram Stories: Strategy Deep Dive”
Tag Archives: brand strategy
How to Encourage Social Sharing
Social media is an extremely effective tool for growing your brand. It is important to develop and maintain a consistent presence through your own accounts, but effective social media strategy doesn’t end there. In order to grow, you’ll need to reach new audiences. You can pay for social media advertising, or you could get yourContinue reading “How to Encourage Social Sharing”
Avoiding the App Avalanche
While I’ve previously suggested the development of an app, we’re going to reiterate this suggestion with the additional clause of: only if it truly adds value. To your brand, to your products or services, and most importantly—to your consumer’s home screen. If you’re anything like me, you can be pretty picky about the apps youContinue reading “Avoiding the App Avalanche”
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
Directions for Direct Mail
Direct mail advertising efforts go way back. And, while perhaps a more vintage medium, your campaigns there do not need to feel that way. There are plenty of ways to breathe new life into direct mail efforts; and with all that is going on in the post office right now, it’s a great way toContinue reading “Directions for Direct Mail”
Expand-a-Brand
You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”
Keep Your Marketing Efforts Local
Especially if you’re a smaller brand with one, or a couple, location(s) in one general area: you don’t want or need to waste money on national efforts. Unless you have, or are trying to build out an e-commerce aspect to your business. Recently, I was approached to purchase ad space in a national magazine—for aContinue reading “Keep Your Marketing Efforts Local”
Top Ten Tips (for Your Brand)
The importance you place on each aspect of the marketing mix depends on your brand, your consumer, and your environment. So does the extent of which these tips apply to you. Below, find the ten ideas I believe to be, generally, the most important for brands right now. In no particular order. 1. High RatioContinue reading “Top Ten Tips (for Your Brand)”
Finding Your Brand’s Voice: Copywriting and Message Planning
Everybody has one. And every brand has one, too. While not necessary that it always be auditory, this voice may still be described as smoky and gravelly, or loud and proud. Even shrill (if that’s what you’re going for). Your brand’s voice should feel and sound natural. Never forced. The most important thing about aContinue reading “Finding Your Brand’s Voice: Copywriting and Message Planning”
Ethan Olkovikas, Creative. 