While I’ve previously suggested the development of an app, we’re going to reiterate this suggestion with the additional clause of: only if it truly adds value. To your brand, to your products or services, and most importantly—to your consumer’s home screen. If you’re anything like me, you can be pretty picky about the apps youContinue reading “Avoiding the App Avalanche”
Tag Archives: brand development
Leave an Imprint, with Print
Print advertising is a traditional medium that usually comes with a high price tag, and high risk. When implemented effectively, these efforts can be worth the investment. Below, explore some suggestions that can help optimize your efforts in print. Go Big, or Go Home If you’re spending the money on print advertising, don’t purchase theContinue reading “Leave an Imprint, with Print”
Expand-a-Brand
You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”
Ethan Olkovikas, Creative. 