We all know about them, and for the most part: now love Instagram stories. Believe it or not, they came out four years ago. And have since become a staple on the social network. They tend to function as a more casual platform than your main feed, and can even serve more impressions in theirContinue reading “Instagram Stories: Strategy Deep Dive”
Tag Archives: social media
How to Encourage Social Sharing
Social media is an extremely effective tool for growing your brand. It is important to develop and maintain a consistent presence through your own accounts, but effective social media strategy doesn’t end there. In order to grow, you’ll need to reach new audiences. You can pay for social media advertising, or you could get yourContinue reading “How to Encourage Social Sharing”
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
The Power of the Influencer
Everybody is an influencer these days. We all have our own networks, of ranging sizes, that may look to us for inspiration; recommendations; information; and/or entertainment. Brands have recognized the power of those with particularly large, niche followings. And, as they’ve capitalized there, have also found value in the “micro-influencer.” Below, we’ll discuss a rangeContinue reading “The Power of the Influencer”
Your Consumers Are Talking. Are You Listening?
While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”
Brand Photography: to Capture or Collect?
One of the most important assets a marketing department has, is photography. A ton of it. Make the effort to acquire a range of diverse, high-quality images that capture your brand’s identity in various ways, to various levels. You want to ensure you have plenty of different content, to keep your feed entertaining and interesting—notContinue reading “Brand Photography: to Capture or Collect?”
Here’s a 100% FREE Marketing Plan
Advertising can be one of the highest expenses a business has on its books. However large, a brand’s monetary investment in this area does not guarantee any kind of return. It can be an incredibly risky investment, which is why when made effectively: there is the potential for near infinite return. However, advertising and marketingContinue reading “Here’s a 100% FREE Marketing Plan”
Look at Your Social With Different Lenses
So, we all know by now that if you aren’t on social media—you’re missing out on massive audiences, free promotion, and immense brand building power. However, with everyone embracing this concept, it can be challenging to stand out. Consistent, well-curated social media accounts are important. But today, they’re the bare minimum. The potential here isContinue reading “Look at Your Social With Different Lenses”
Ethan Olkovikas, Creative. 