Finding Your Brand’s Voice: Copywriting and Message Planning

Everybody has one. And every brand has one, too. While not necessary that it always be auditory, this voice may still be described as smoky and gravelly, or loud and proud. Even shrill (if that’s what you’re going for). Your brand’s voice should feel and sound natural. Never forced. The most important thing about aContinue reading “Finding Your Brand’s Voice: Copywriting and Message Planning”