We all know about them, and for the most part: now love Instagram stories. Believe it or not, they came out four years ago. And have since become a staple on the social network. They tend to function as a more casual platform than your main feed, and can even serve more impressions in theirContinue reading “Instagram Stories: Strategy Deep Dive”
Category Archives: Tips & Tricks
How to Encourage Social Sharing
Social media is an extremely effective tool for growing your brand. It is important to develop and maintain a consistent presence through your own accounts, but effective social media strategy doesn’t end there. In order to grow, you’ll need to reach new audiences. You can pay for social media advertising, or you could get yourContinue reading “How to Encourage Social Sharing”
5 Activities to Reignite Your Creativity
Sometimes, you just feel like you’re stuck in a rut. Like you’ve got no fresh ideas left, and can’t create something unique no matter how badly you want to. This doesn’t say anything about you as a creative. It happens to the best of us. What defines you as a creative professional, is how youContinue reading “5 Activities to Reignite Your Creativity”
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
What Can You GIVE Your Audience?
One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”
Directions for Direct Mail
Direct mail advertising efforts go way back. And, while perhaps a more vintage medium, your campaigns there do not need to feel that way. There are plenty of ways to breathe new life into direct mail efforts; and with all that is going on in the post office right now, it’s a great way toContinue reading “Directions for Direct Mail”
The Power of the Influencer
Everybody is an influencer these days. We all have our own networks, of ranging sizes, that may look to us for inspiration; recommendations; information; and/or entertainment. Brands have recognized the power of those with particularly large, niche followings. And, as they’ve capitalized there, have also found value in the “micro-influencer.” Below, we’ll discuss a rangeContinue reading “The Power of the Influencer”
Leave an Imprint, with Print
Print advertising is a traditional medium that usually comes with a high price tag, and high risk. When implemented effectively, these efforts can be worth the investment. Below, explore some suggestions that can help optimize your efforts in print. Go Big, or Go Home If you’re spending the money on print advertising, don’t purchase theContinue reading “Leave an Imprint, with Print”
Employing Efficient & Effective E-Mail Efforts
Marketing efforts via e-mail have a mixed reputation, mixed reviews, and mixed function. There are many different reasons why, and ways to deploy e-mail marketing efforts. You can use automated e-mails to seek reviews and feedback; create campaigns that promote an upcoming sale, exclusive offer; anything. No matter the goal you are trying to achieve,Continue reading “Employing Efficient & Effective E-Mail Efforts”
Your Consumers Are Talking. Are You Listening?
While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”
Ethan Olkovikas, Creative. 