Should I Enforce a Uniform, or Dress Code?

It might not seem like a marketing problem, but we’ve previously discussed the ways in which your retail/customer facing staff can (and should) be considered marketing collateral. More than just that, but remember their power to influence customers—in real time. While not always a make or break, the ways in which your employees present themselvesContinue reading “Should I Enforce a Uniform, or Dress Code?”