One of the loftiest goals someone in the ad space can have, is brand loyalty. It takes expert planning and exquisite execution to promote. You must constantly be working to understand your consumers; predicting and responding to their needs. There are all kinds of ways that brand loyalty comes to fruition. Following, find three ofContinue reading “Brand Loyalty: Three Kinds Discussed”
Monthly Archives: July 2020
Whose Brand Is It Anyway?
Something that has been on my mind for a while now is this idea of leveled or tiered brands. And also, the ability to buy and sell brands. Of course, brands are ever-evolving. They’ll go through many changes over the course of their lifespans (if they are to be successful). Sometimes though, these changes areContinue reading “Whose Brand Is It Anyway?”
Following Some of Advertising’s Finer Lines
As discussed in this previously posted article, “there are careful lines that must be walked to maintain your brand’s integrity,” when planning and executing advertising efforts. Some are very bold, and easy to stay on the right side of (this is often what makes it so egregious when they’re crossed). Some are very fine, orContinue reading “Following Some of Advertising’s Finer Lines”
Advertising, Branding, Communication: What’s the Difference?
There are a few intricate differences that, for some reason, drive industry professionals to break ours up into, well, more industries. However, outside of the community—we all usually end up being relegated to the marketing department. It’s okay. People who haven’t spent years diving deep into our world can’t be expected to fully understand. So,Continue reading “Advertising, Branding, Communication: What’s the Difference?”
Ethan Olkovikas, Creative. 