Your Consumers Are Talking. Are You Listening?

While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”