Tag Archives: communication strategy

Your Consumers Are Talking. Are You Listening?

While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”

Here’s a 100% FREE Marketing Plan

Advertising can be one of the highest expenses a business has on its books. However large, a brand’s monetary investment in this area does not guarantee any kind of return. It can be an incredibly risky investment, which is why when made effectively: there is the potential for near infinite return. However, advertising and marketingContinue reading “Here’s a 100% FREE Marketing Plan”