Technology has, does, and will continue to develop new opportunities and potential in all aspects of our lives. Personal and professional pursuits benefit from the continued conception and perfection of new tools and processes for getting things done. Recently, we’ve been forced to further embrace the technological landscape around us. Thankfully, as we’re all prettyContinue reading “Remote Creativity: Can It Be Successful?”
Monthly Archives: August 2020
Should Hiring Practices Be on Marketing’s Radar?
We’ve previously discussed the ways in which employee relations, at every level, should be an important part of any organization’s marketing mix. And so, it makes sense that a business’s hiring practices should be as well. You should think of potential employees, not only also as potential customers, but as well-networked individuals. Consider their abilityContinue reading “Should Hiring Practices Be on Marketing’s Radar?”
Podcast Promotions, Considered
One thing the world will never have a shortage of? Podcasts. While not every one will necessarily be an effective advertising avenue for you, there’s got to be at least one worth considering. And, there are a variety of ways in which your brand could get involved with creators of such content. Unlike radio ads,Continue reading “Podcast Promotions, Considered”
5 Activities to Reignite Your Creativity
Sometimes, you just feel like you’re stuck in a rut. Like you’ve got no fresh ideas left, and can’t create something unique no matter how badly you want to. This doesn’t say anything about you as a creative. It happens to the best of us. What defines you as a creative professional, is how youContinue reading “5 Activities to Reignite Your Creativity”
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
What Can You GIVE Your Audience?
One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”
Creating Physical Experiences for Digital DTC Brands
If your brand exists almost exclusively online, there is value in spending time, effort, and money to develop ways for your consumer to have physical experiences with your brand. Besides simply a purchase. We’re talking about you, digital direct-to-consumer (DTC) brands. No matter the quality of your marketing, some people crave the ability to touch/feel/experienceContinue reading “Creating Physical Experiences for Digital DTC Brands”
Should I Enforce a Uniform, or Dress Code?
It might not seem like a marketing problem, but we’ve previously discussed the ways in which your retail/customer facing staff can (and should) be considered marketing collateral. More than just that, but remember their power to influence customers—in real time. While not always a make or break, the ways in which your employees present themselvesContinue reading “Should I Enforce a Uniform, or Dress Code?”
Directions for Direct Mail
Direct mail advertising efforts go way back. And, while perhaps a more vintage medium, your campaigns there do not need to feel that way. There are plenty of ways to breathe new life into direct mail efforts; and with all that is going on in the post office right now, it’s a great way toContinue reading “Directions for Direct Mail”
The Power of the Influencer
Everybody is an influencer these days. We all have our own networks, of ranging sizes, that may look to us for inspiration; recommendations; information; and/or entertainment. Brands have recognized the power of those with particularly large, niche followings. And, as they’ve capitalized there, have also found value in the “micro-influencer.” Below, we’ll discuss a rangeContinue reading “The Power of the Influencer”