One thing the world will never have a shortage of? Podcasts. While not every one will necessarily be an effective advertising avenue for you, there’s got to be at least one worth considering. And, there are a variety of ways in which your brand could get involved with creators of such content. Unlike radio ads,Continue reading “Podcast Promotions, Considered”
Tag Archives: promotion
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
What Can You GIVE Your Audience?
One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”
Restaurant/Hospitality Industry Promotion
The hospitality industry is one of the largest, most global industries. In almost any corner of this Earth, you can find a place to stay, or eat—for the right price. Traditionally, the margins for this industry are horrendously low. This can make spending on advertising a particularly severe sting, especially for smaller brands and businesses.Continue reading “Restaurant/Hospitality Industry Promotion”