We all know about them, and for the most part: now love Instagram stories. Believe it or not, they came out four years ago. And have since become a staple on the social network. They tend to function as a more casual platform than your main feed, and can even serve more impressions in theirContinue reading “Instagram Stories: Strategy Deep Dive”
Tag Archives: advertising strategy
Should My Brand Be on Every Platform?
Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”
What Can You GIVE Your Audience?
One of the best ways to grab somebody’s attention, is to give them something. It can, but doesn’t have to be physical. There are even more skilled, higher-level ways of incorporating this concept into your strategy. Below, embrace the power of asking not what your consumer can do for you, but what you can doContinue reading “What Can You GIVE Your Audience?”
Directions for Direct Mail
Direct mail advertising efforts go way back. And, while perhaps a more vintage medium, your campaigns there do not need to feel that way. There are plenty of ways to breathe new life into direct mail efforts; and with all that is going on in the post office right now, it’s a great way toContinue reading “Directions for Direct Mail”
Keep Your Marketing Efforts Local
Especially if you’re a smaller brand with one, or a couple, location(s) in one general area: you don’t want or need to waste money on national efforts. Unless you have, or are trying to build out an e-commerce aspect to your business. Recently, I was approached to purchase ad space in a national magazine—for aContinue reading “Keep Your Marketing Efforts Local”
Here’s a 100% FREE Marketing Plan
Advertising can be one of the highest expenses a business has on its books. However large, a brand’s monetary investment in this area does not guarantee any kind of return. It can be an incredibly risky investment, which is why when made effectively: there is the potential for near infinite return. However, advertising and marketingContinue reading “Here’s a 100% FREE Marketing Plan”