Finding Your Brand’s Voice: Copywriting and Message Planning

Everybody has one. And every brand has one, too. While not necessary that it always be auditory, this voice may still be described as smoky and gravelly, or loud and proud. Even shrill (if that’s what you’re going for). Your brand’s voice should feel and sound natural. Never forced. The most important thing about aContinue reading “Finding Your Brand’s Voice: Copywriting and Message Planning”

Brand Loyalty: Three Kinds Discussed

One of the loftiest goals someone in the ad space can have, is brand loyalty. It takes expert planning and exquisite execution to promote. You must constantly be working to understand your consumers; predicting and responding to their needs. There are all kinds of ways that brand loyalty comes to fruition. Following, find three ofContinue reading “Brand Loyalty: Three Kinds Discussed”

Whose Brand Is It Anyway?

Something that has been on my mind for a while now is this idea of leveled or tiered brands. And also, the ability to buy and sell brands. Of course, brands are ever-evolving. They’ll go through many changes over the course of their lifespans (if they are to be successful). Sometimes though, these changes areContinue reading “Whose Brand Is It Anyway?”

Advertising, Branding, Communication: What’s the Difference?

There are a few intricate differences that, for some reason, drive industry professionals to break ours up into, well, more industries. However, outside of the community—we all usually end up being relegated to the marketing department. It’s okay. People who haven’t spent years diving deep into our world can’t be expected to fully understand. So,Continue reading “Advertising, Branding, Communication: What’s the Difference?”