Should My Brand Be on Every Platform?

Probably not. At least not right off the bat. There’s a convention that frequency is key, and while an important analytic: it isn’t everything. There’s a line that should be walked carefully. Quality over quantity. If your brand is capable of creating unique, consistent, quality content for each and every social media platform? Go forContinue reading “Should My Brand Be on Every Platform?”

Look at Your Social With Different Lenses

So, we all know by now that if you aren’t on social media—you’re missing out on massive audiences, free promotion, and immense brand building power. However, with everyone embracing this concept, it can be challenging to stand out. Consistent, well-curated social media accounts are important. But today, they’re the bare minimum. The potential here isContinue reading “Look at Your Social With Different Lenses”