Keep Your Marketing Efforts Local

Especially if you’re a smaller brand with one, or a couple, location(s) in one general area: you don’t want or need to waste money on national efforts. Unless you have, or are trying to build out an e-commerce aspect to your business. Recently, I was approached to purchase ad space in a national magazine—for aContinue reading “Keep Your Marketing Efforts Local”

Restaurant/Hospitality Industry Promotion

The hospitality industry is one of the largest, most global industries. In almost any corner of this Earth, you can find a place to stay, or eat—for the right price. Traditionally, the margins for this industry are horrendously low. This can make spending on advertising a particularly severe sting, especially for smaller brands and businesses.Continue reading “Restaurant/Hospitality Industry Promotion”

Here’s a 100% FREE Marketing Plan

Advertising can be one of the highest expenses a business has on its books. However large, a brand’s monetary investment in this area does not guarantee any kind of return. It can be an incredibly risky investment, which is why when made effectively: there is the potential for near infinite return. However, advertising and marketingContinue reading “Here’s a 100% FREE Marketing Plan”

Look at Your Social With Different Lenses

So, we all know by now that if you aren’t on social media—you’re missing out on massive audiences, free promotion, and immense brand building power. However, with everyone embracing this concept, it can be challenging to stand out. Consistent, well-curated social media accounts are important. But today, they’re the bare minimum. The potential here isContinue reading “Look at Your Social With Different Lenses”

Top Ten Tips (for Your Brand)

The importance you place on each aspect of the marketing mix depends on your brand, your consumer, and your environment. So does the extent of which these tips apply to you. Below, find the ten ideas I believe to be, generally, the most important for brands right now. In no particular order. 1. High RatioContinue reading “Top Ten Tips (for Your Brand)”

Timing: Is It Everything?

One of the hottest topics in the industry, is timing. There are many aspects to which the concept can be applied, but for today’s conversation: we are discussing it in the sense of when to post, send, etc. Social Media There are a range of insights, available from a range of platforms, that allow youContinue reading “Timing: Is It Everything?”

How to Build the Ultimate Marketing Network

A solid, but diverse and ever-adapting network could be considered the most important tool hanging from any successful marketer’s belt. The best networks consist of individuals from a range of backgrounds. Surround yourself with those who think similarly to you, but also with an equal number of those who do not. Include even the onesContinue reading “How to Build the Ultimate Marketing Network”

Finding Your Brand’s Voice: Copywriting and Message Planning

Everybody has one. And every brand has one, too. While not necessary that it always be auditory, this voice may still be described as smoky and gravelly, or loud and proud. Even shrill (if that’s what you’re going for). Your brand’s voice should feel and sound natural. Never forced. The most important thing about aContinue reading “Finding Your Brand’s Voice: Copywriting and Message Planning”

Brand Loyalty: Three Kinds Discussed

One of the loftiest goals someone in the ad space can have, is brand loyalty. It takes expert planning and exquisite execution to promote. You must constantly be working to understand your consumers; predicting and responding to their needs. There are all kinds of ways that brand loyalty comes to fruition. Following, find three ofContinue reading “Brand Loyalty: Three Kinds Discussed”