Leave an Imprint, with Print

Print advertising is a traditional medium that usually comes with a high price tag, and high risk. When implemented effectively, these efforts can be worth the investment. Below, explore some suggestions that can help optimize your efforts in print. Go Big, or Go Home If you’re spending the money on print advertising, don’t purchase theContinue reading “Leave an Imprint, with Print”

Expand-a-Brand

You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”

Employing Efficient & Effective E-Mail Efforts

Marketing efforts via e-mail have a mixed reputation, mixed reviews, and mixed function. There are many different reasons why, and ways to deploy e-mail marketing efforts. You can use automated e-mails to seek reviews and feedback; create campaigns that promote an upcoming sale, exclusive offer; anything. No matter the goal you are trying to achieve,Continue reading “Employing Efficient & Effective E-Mail Efforts”

Your Consumers Are Talking. Are You Listening?

While a cornerstone of all well-executed promotional efforts: the deep understanding of, and ability to leverage your consumer insights, are extremely high level skill sets. There’s a real difference between knowing who your consumer is, and understanding how they operate; what they think, how they feel. Their desires and their motivations. Following, consider three waysContinue reading “Your Consumers Are Talking. Are You Listening?”

Keep Your Marketing Efforts Local

Especially if you’re a smaller brand with one, or a couple, location(s) in one general area: you don’t want or need to waste money on national efforts. Unless you have, or are trying to build out an e-commerce aspect to your business. Recently, I was approached to purchase ad space in a national magazine—for aContinue reading “Keep Your Marketing Efforts Local”

Brand Photography: to Capture or Collect?

One of the most important assets a marketing department has, is photography. A ton of it. Make the effort to acquire a range of diverse, high-quality images that capture your brand’s identity in various ways, to various levels. You want to ensure you have plenty of different content, to keep your feed entertaining and interesting—notContinue reading “Brand Photography: to Capture or Collect?”

Top Ten Tips (for Your Brand)

The importance you place on each aspect of the marketing mix depends on your brand, your consumer, and your environment. So does the extent of which these tips apply to you. Below, find the ten ideas I believe to be, generally, the most important for brands right now. In no particular order. 1. High RatioContinue reading “Top Ten Tips (for Your Brand)”

Timing: Is It Everything?

One of the hottest topics in the industry, is timing. There are many aspects to which the concept can be applied, but for today’s conversation: we are discussing it in the sense of when to post, send, etc. Social Media There are a range of insights, available from a range of platforms, that allow youContinue reading “Timing: Is It Everything?”

Finding Inspiration in the Day-to-Day

As a creative individual, I am thoroughly aware of the potential to lack inspiration. It can be really hard to avoid this kind of creative funk when you feel it coming on. No matter how aggravating it is once set in. Even in the most stimulating of positions, the presence and perception of monotony canContinue reading “Finding Inspiration in the Day-to-Day”

Managing Expectations: Marketing Edition

Managing your expectations can be an important skill in any aspect of your personal, or professional life. It is important to set your sights high, but also to keep your expectations grounded in reality. The loftier the goal, the better. I maintain a few of these myself. However, you must be able to accept theContinue reading “Managing Expectations: Marketing Edition”