You’ve got a pretty well established brand. You have repeat customers, and they recommend your products or services. You’ve received some good reviews, have a website—maintain your social media. So, what’s next? Advertising, branding, communication, and marketing go deeper than your copy, logo, content, and budget. These business functions should inform all aspects of yourContinue reading “Expand-a-Brand”
Tag Archives: marketing
Keep Your Marketing Efforts Local
Especially if you’re a smaller brand with one, or a couple, location(s) in one general area: you don’t want or need to waste money on national efforts. Unless you have, or are trying to build out an e-commerce aspect to your business. Recently, I was approached to purchase ad space in a national magazine—for aContinue reading “Keep Your Marketing Efforts Local”
Brand Photography: to Capture or Collect?
One of the most important assets a marketing department has, is photography. A ton of it. Make the effort to acquire a range of diverse, high-quality images that capture your brand’s identity in various ways, to various levels. You want to ensure you have plenty of different content, to keep your feed entertaining and interesting—notContinue reading “Brand Photography: to Capture or Collect?”
Restaurant/Hospitality Industry Promotion
The hospitality industry is one of the largest, most global industries. In almost any corner of this Earth, you can find a place to stay, or eat—for the right price. Traditionally, the margins for this industry are horrendously low. This can make spending on advertising a particularly severe sting, especially for smaller brands and businesses.Continue reading “Restaurant/Hospitality Industry Promotion”
Here’s a 100% FREE Marketing Plan
Advertising can be one of the highest expenses a business has on its books. However large, a brand’s monetary investment in this area does not guarantee any kind of return. It can be an incredibly risky investment, which is why when made effectively: there is the potential for near infinite return. However, advertising and marketingContinue reading “Here’s a 100% FREE Marketing Plan”
Look at Your Social With Different Lenses
So, we all know by now that if you aren’t on social media—you’re missing out on massive audiences, free promotion, and immense brand building power. However, with everyone embracing this concept, it can be challenging to stand out. Consistent, well-curated social media accounts are important. But today, they’re the bare minimum. The potential here isContinue reading “Look at Your Social With Different Lenses”
Top Ten Tips (for Your Brand)
The importance you place on each aspect of the marketing mix depends on your brand, your consumer, and your environment. So does the extent of which these tips apply to you. Below, find the ten ideas I believe to be, generally, the most important for brands right now. In no particular order. 1. High RatioContinue reading “Top Ten Tips (for Your Brand)”
Timing: Is It Everything?
One of the hottest topics in the industry, is timing. There are many aspects to which the concept can be applied, but for today’s conversation: we are discussing it in the sense of when to post, send, etc. Social Media There are a range of insights, available from a range of platforms, that allow youContinue reading “Timing: Is It Everything?”
Finding Inspiration in the Day-to-Day
As a creative individual, I am thoroughly aware of the potential to lack inspiration. It can be really hard to avoid this kind of creative funk when you feel it coming on. No matter how aggravating it is once set in. Even in the most stimulating of positions, the presence and perception of monotony canContinue reading “Finding Inspiration in the Day-to-Day”
Managing Expectations: Marketing Edition
Managing your expectations can be an important skill in any aspect of your personal, or professional life. It is important to set your sights high, but also to keep your expectations grounded in reality. The loftier the goal, the better. I maintain a few of these myself. However, you must be able to accept theContinue reading “Managing Expectations: Marketing Edition”
Ethan Olkovikas, Creative. 